Thinking in New Boxes: A New Paradigm for Business Creativity

Thinking in New Boxes A New Paradigm for Business Creativity When BIC manufacturer of disposable ballpoint pens wanted to grow it looked for an idea beyond introducing new sizes and ink colors Someone suggested lighters LIGHTERS With an idea that seemed craz

  • Title: Thinking in New Boxes: A New Paradigm for Business Creativity
  • Author: Luc de Brabandere Alan Iny
  • ISBN: 9780812992953
  • Page: 370
  • Format: Hardcover
  • When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors Someone suggested lighters LIGHTERS With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company a business in the PEN box figured out that there was growth to be found in the DISPOSABLE boWhen BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors Someone suggested lighters LIGHTERS With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company a business in the PEN box figured out that there was growth to be found in the DISPOSABLE box And he was right Now there are disposable BIC lighters, razors, even phones The company opened its door to a host of opportunities IT INVENTED A NEW BOX Your business can, too And simply thinking out of the box is not the answer True ingenuity needs structure, hard analysis, and bold brainstorming It needs to start THINKING IN NEW BOXES a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group BCG To make sense of the world, we all rely on assumptions, on models on what Luc de Brabandere and Alan Iny call boxes If we are unaware of our boxes, they can blind us to risks and opportunities This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps Doubt everything Challenge your current perspectives Probe the possible Explore options around you Diverge Generate many new and exciting ideas, even if they seem absurd Converge Evaluate and select the ideas that will drive breakthrough results Reevaluate Relentlessly No idea is a good idea forever And did we mention Reevaluate Relentlessly Creativity is paramount if you are to thrive in a time of accelerating change Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve This book isn t a simpleminded checklist This is Thinking in New Boxes And it will be fun We promise Praise for Thinking in New Boxes Excellent While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself Blogcritics Thinking in New Boxes is a five step guide that leverages the authors deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures This book is a must read for people living and working in today s competitive environment Ray O Johnson, Ph.D chief technology officer, Lockheed Martin Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies brands need to be thinking about how to think creatively, in order to innovate and differentiate our brands We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking One of the best business books I ve read in a long time Jennifer Fox, CEO, Fairmont Hotels Resorts As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical a comprehensive, step by step guide to sharpening one s wits in order to harness creativity in the workplace Peter Gelb, general manager, Metropolitan Opera

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    1. Luc de Brabandere Alan Iny

      Luc de Brabandere Alan Iny Is a well-known author, some of his books are a fascination for readers like in the Thinking in New Boxes: A New Paradigm for Business Creativity book, this is one of the most wanted Luc de Brabandere Alan Iny author readers around the world.

    250 thoughts on “Thinking in New Boxes: A New Paradigm for Business Creativity”

    1. I received this book via the First Reads program.I liked how this book showed that you should embrace the right ideas. It also shows that it's a wonderful idea to explore your surroundings - see what's out there that could inspire you.All in all, a great book!


    2. Good link to strategy and innovationThis book provides a well structured method to think about thinking. There are several good suggestions and it reminds readers to keep their biases in check.



    3. In 2000, I was in grad school at Texas A&M and got an email from the XO of the Navy ROTC unit we were administratively attached to: "Your boss is in town tonightmight want to think about going." The "boss" he was referring to was Rear Admiral Lou Smith, Commander of Naval Facilities Engineering Command and Chief of the Civil Engineer Corps (CEC), who was talking that night at the local Society of American Military Engineers. So, my two CEC cohorts also in grad school and I uniformed up and w [...]


    4. Your company makes buggy whips. It has always made buggy whips. Sales have been flat for the past several quarters. As CEO, what, if anything, are you going to do about it?First of all, doubt everything about your company (but not to the point of paralysis). Put everything about your company, and your view of the market, under the microscope. Don't assume that anything about your company will stay the same in the future. Next, you need to look around and consider your options. It's normal to kee [...]


    5. For years we have been told, “Think outside the box”. According to Luc De Brabandere and Alan Iny, strategic consultants at The Boston Consulting Group, there is one fundamental flaw in thinking in this manner: It is difficult! So, in their new book Thinking In New Boxes, the duo teach you five essential steps to spark the next big idea.“You can’t even think without boxes, so don’t even try.”You need to use a range of existing mental models to simplify things. Your mind relies on pre [...]


    6. Me gustó, pero no me encantó. Los autores proponen una manera "nueva" de romper los esquemas preconcebidos que han crecido con nosotros, para poder explotar la creatividad y encontrar ideas refrescantes e innovadoras. Es una extensión del clásico "pensar afuera de la caja", sólo que en lugar de ver la caja desde afuera, lo que se busca es crear cajas nuevas, desafiantes e inspiradoras.Algunas de las técnicas que presentan son muy interesantes y fáciles de implementar, pero aplicar al pie [...]


    7. This is a very refreshing "management" or "innovation" book, for two reasons: first it takes the "long" approach, and therefore avoids all the pitfalls of short-sighted marketing "ideas" or short-term incremental improvements. It asks specifically to instill doubt into one's thinking: what about if your company disappears in ten years, what if it gets 70% market share. How do you get there, what can happen?Secondly, it also offers a rational and thinking approach to thinking, especially to criti [...]


    8. 'Thinking in New Boxes: A New Paradigm for Business Creativity' by Luc de Brabandere and Alan Iny is one of the better, more focused books I've read on business creativity. Instead of talking in broad, vague concepts, it gets to practical matters right away.The usual thinking for creativity is to think outside the box, but doing that is harder than it sounds. It's better to recognize the boxes that we find ourselves in. The constraints we assume or place on our businesses, and then find new boxe [...]


    9. Disclaimer: I received this book as part of the Giveaway.This book is written professionally and in a way that the average person can understand. The authors define the words they use often in a way that makes sense and the examples provided for their theories and explanations are very understandable. The examples provided are both hypothetical and real world, and as such are very helpful in explaining the steps that are required to do what is outlined in the book. I liked how it managed to mai [...]


    10. In this book, the authors throw out the cliche of thinking outside the box and argue that we are always thinking in boxes but that we can choose what boxes we think in and can move from box to box to enhance our creative and problem solving skills. The authors also map out a process and use case studies to demonstrate how the process works.I particularly enjoyed their approach to using scenarios to help a business get out of its own way. I think this book is a must for business owners and busine [...]


    11. I absolutely agree with the premise of the book. People have so many companies. Just because things have always been thought of in one way, doesn't mean that it is the right way, the best way or the only way.Sticking to old ways of thinking is the death of progress. Rethink everything. Everything.I did find the book to be more of a "how-to" rather than an overarching book of insights. If you are like looking to redefine a business or an approach, I encourage you not to take the box you are in at [...]


    12. This book breaks down creativity into five steps:1. Doubt everything. Challenge current perspectives.2. Probe the possible. Explore all options.3. Diverge. Generate as many new ideas as you can, even if they seem crazy.4. Converge. Evaluate & select the ideas that will drive results. 5. Reevaluate . Relentlessly. Great case study about BIC pens --> lighters --> razors: re-framed themselves from pen company to a disposable product company


    13. It’s exceedingly difficult to see beyond our own limited perspective. But we’ll have to if we want to think creatively. To stimulate creative thinking, we must constantly challenge our worldview – the “boxes” that encapsulate what we believe to be possible – and apply methods that keep our subconscious from sabotaging us.


    14. Very insightful book that forces a reader (or a listener ;-) ) to start thinking… differently. The main premise of the book is an idea that human thinking is compartmentalized, but to start thinking differently, we need not to “get out of the box,” but rather define different boxes where the new concepts can find home.


    15. This book is amazing, It went in depth explanation of how to approach your problems, opportunities and people around you. It is not just a great business book but a book to guide your decisions in life overall. The facts supported the idea quite well and an easy read. This a pure gem, every person's must read. LOVED it!!


    16. Amunisi berpikir kreatif ala konsultan BCG. Idenya bagus, dengan kemungkinan implementasi luas. Karena kemungkinan implementasi luas, penjelasan dalam buku ini tidak ada nilai praktisnya. Yang menarik cerita-cerita betapa "wah" dunia konsultan berpikir kreatif. Bab atau subbab tidak ada artinya. yang paling penting mungkin justru ada di satu dua paragraf saja.


    17. I won the book in a giveaway and if I hadn't I probably wouldn't have gotten the chance to read it. Reading , Thinking in New Boxes was both inspirational and practical. It was comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace. Definitely a book I recommend!!


    18. Very good and super-interesting description of the five steps to be more creative and think in ways you never have thought before. Is a very interesting books for black belts and leaders, because it gives plenty of ideas for brain activities and development exercises.


    19. Fascinating look at how to re-think your company, what it really does, what it could be doing and how to re-energize all of that. Details of how to do this but also plenty of real and made up examples.


    20. كتاب عادي على أحسن تقدير. لم أشعر بالاستفادة؛ فالخطوات المذكور نظرية وغير واضحة تمامًا من الناحية التطبيقية، وبالتالي يصعب توحيدها على مختلف أنواع الأعمال التجارية. الكتاب في معظمه نماذج لقصص نجاح وفشل مؤسسات عريقة، وهذا الجزء كان جيد من رأيي لكنه لا يصب في موضوع الكتاب.





    21. A step by step process to help you and your organization think in new ways. We all think in boxes and learning to stretch, move outside and enter new ones is critical.


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